For example when you use an image as print for merchandise to sell, like this:
How to use Mediabank images the right way
The resources made available on the NBTC Mediabank can be used for communications and content that creates a positive image of The Netherlands as a (business) tourist destination by anyone: for illustration purposes in articles, news items, and other editorial reporting/productions about The Netherlands (such as in newspapers and magazines, and in corporate communications and marketing material, including websites, brochures, (e-)newsletters), as long as the resources are not used to promote a product or service directly in a commercial way.